The Industry Measure Releases New Studies The Industry Measure (formerly TrendWatch Graphic Arts) has released a number of new surveys and studies.  According to its fall 2006 printing survey, The Industry Measure Business Optimism Index for print and prepress firms rose slightly from 86.94 last spring to 87.48 this fall. The Business Optimism Index is based on the responses to the “How do you expect business conditions in the next 12 months to be?” question in its printing surveys, ...